Marketing Ethics and Pharmaceutical Industry, Ahmed Imran Hunjra Ebook MOBI

12.09.2017 12:04

Marketing Ethics and Pharmaceutical Industry

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Ebook Details:

Author: Ahmed Imran Hunjra
ISBN: 9783659103247
Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by Pharmaceutical Companies.Pharmaceuticals internationally are under scrutiny, for conducting their business on high ethical grounds but this would seem to be a wild goose chased, when we actually evaluate the business conduct of those organizations in developing countries. There is a substantial difference of ethical conduct in doing business in third world countries like Pakistan. In this book the author tries to elaborate these differences for understanding the Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan.

Title: Marketing Ethics and Pharmaceutical Industry

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

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